Marketers have a diverse array of methods to identify customer preferences. Here is one for you: A question like "What would you miss the most if we took your mobile phone away?"
We can apply this to all of the tangible and intangible assets that we own/experience/consume, such as connectivity.
One of the most important capability that has empowered people turns out to be connectivity. We are and should be, obsessed with connectivity and that is why communication related products/services happen to be the fastest diffused innovations. Remember Facebook?
There will be many more innovations based on the Internet that will become pandemic and diffused to millions all around the world, thanks to the energetic entrepreneurs, wise businesspeople, and yes, our obsession on connectivity. Internet has empowered us so much through connectivity that most of us cannot even stand the thought of losing access to the Internet.
